Is the physical toy market growing or dying?
News of the death of the popular Toys R Us makes it look like the physical toy market is dying. However, many would argue otherwise for a variety of reasons. Let’s explore them.
Electronic gadgets offer children far more entertainment than a traditional toy can. Data has been logged which shows that children who are aged five to sixteen spend more than double the amount of time in front of a screen than their predecessors did twenty years ago.
In addition to this, smart online marketing tactics have accompanied this change and are taking advantage of this. An example of this would be fidget spinners. In February 2017, fidget spinners went from being utterly irrelevant to comprising of 14% of Amazon’s top ten consumed products two months later.
Numbers also don’t lie. The figures show that the toy industry has experienced year on year growth for the past couple of years with revenue increasing from $17.5 billion to $20.74 billion between 2013 to 2017 according to data from the US Toy Association.
How Ask Amy did in Toy Market
One such smart doll that’s working wonders in the market is the Ask Amy doll. Ask Amy is the perfect companion for a baby or a toddler because the doll stimulates intellectual development. Modern workloads have resulted in hard-working parents being unable to spend a lot of time with their children. Ask Amy is a kids talking doll which picks up the slack by being a wonderful companion for a child. The doll can move in a life-like way as well as host interactive discussions which will spark a lot of thought in children. The doll also works wonders on promoting self-esteem and empathy.
There’s plenty more that the doll can do too. With so much to offer, it’s no wonder that fantastic dolls such as Ask Amy are making the physical toy market grow.
Watch more Ask Amy videos at our YouTube Channel.